Art direction of the ATL campaign and TV ad for Wella Soft Color Mexico. The brand wanted to show a diversity of hair type and ethnicity, while appealing to the regional audience. White and orange were the predominant colours of the season that Wella wanted to push in terms of styling. The ad would push the natural ingredients of the brand, advocating for purity and cleanliness.

Agency: Keel

Client: Wella

Role: Art Direction