Art direction for Wella’s social media content in Winter and early Spring 2019. The brand is Koleston, so hair colour is in focus. The main colour for this shoot was icy blonde, so we created a contemporary “Daenerys-esque” ethereal Ice Princess look: wavy extra long hair, silvery eyes and soft buttery lips.

We created a series of stills, videos, before and afters, step by step looks and colour how-to at home as part of Wella’s aim to educate their audience, using their over 100 year heritage to become the go to expert in haircare.