• About me
  • Research
  • Campaigning
  • Advertising
  • Design
  • Illustration
  • Photography
  • Contact

Bea Maggipinto

Creative Director & Researcher

  • About me
  • Research
  • Campaigning
  • Advertising
  • Design
  • Illustration
  • Photography
  • Contact

Wella Content

Art direction for Wella’s social media content in Winter and early Spring 2019. The brand is Koleston, so hair colour is in focus. Diversity was central and we covered a range of outfits, styles, hair textures and shades, casting diverse models.

We created a series of stills, videos, before and afters, step by step looks and colour how-to at home as part of Wella’s aim to educate their audience, using their over 100 year heritage to become the go to expert in haircare.

ezgif-4-7f0fb22a8fcf.gif
Screen Shot 2019-01-25 at 16.25.19.png
Screen Shot 2019-01-25 at 16.26.22.png
ezgif-4-56e6ca4d78ee.gif
Screen Shot 2019-01-25 at 16.37.59.png
Screen Shot 2019-01-25 at 16.35.03.png
ezgif-4-01849bf44ec9.gif
Screen Shot 2019-01-25 at 16.34.41.png
Screen Shot 2019-01-25 at 16.26.08.png
ezgif-4-2e7b76c1ae91.gif

© 2022 Beatrice Maggipinto