Art direction for Wella’s social media content for Christmas and New Year 2018/19. The brand is Koleston, so hair colour is in focus. Diversity was central and we covered a range of outfits, styles, hair textures and shades, casting diverse models.

We created a series of stills, videos, before and afters, step by step looks and colour how-to at home as part of Wella’s aim to educate their audience, using their over 100 year heritage to become the go to expert in haircare.

Agency: Beamly

Client: Wella

Role: Art Direction