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Bea Maggipinto

Creative Director & Researcher

  • About me
  • Research
  • Campaigning
  • Advertising
  • Design
  • Illustration
  • Photography
  • Contact

Virgin Trains Bound For Glory

For the Virgin Trains 2015 September campaign we were asked to produce a piece of online video content to drive awareness of the brand and their new tag line "Be Bound for Glory". We came up with a series of reality films in which Virgin Trains would help someone to succeed with train-carriage-loads of glory in a real life challenge. So that's what we did. We helped a very nervous best man to deliver a brilliant wedding speech. We hired a comedian to help him write and performing it. And filmed the result.

Agency: TMW

Client: Virgin Trains

Role: Art Direction

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© 2022 Beatrice Maggipinto