Creative direction of the integrated campaign launching The Chant, a new horror video game launched in Autumn 2022. Initially as a pitch that we won, we came up with 2 TV trailers, one that would introduce the story of the game, the other one that would dive into the theme of the mysterious cult which the game revolves around. Both trailers need to use in-game VOs, footage and gameplay. The challenge was to team up with the developers to constantly make sure to work with the latest development of the game. It was great to see how the game evolved quickly and the game capture was consistently improving on each iteration!

Agency: Maverick Media

Client: Koch Media

Role: Creative Direction