Creative and film direction of the integrated campaign launching The Chant, a new horror video game launched in Autumn 2022.

For a period of 6 months we created a series of social media content - promoted and organic - for The Chant. This would be on their Instagram, Facebook, Twitter and TikTok channels. We treated each content piece as a mini-story to explore different sides of the games: the island, the mystery of the cult and its leader, what connections the characters have between each other. Especially at the early stages of the teaser phase, we wanted to keep the lines blurred as much as possible between reality and the game, almost giving the viewer the idea they would be recruited into this new cult. Here is some of the examples of content created.

Agency: Maverick Media

Client: Koch Media

Role: Creative Direction