For the launch of the new Sony Xperia we've been asked to come up with an idea for a digital campaign that underlines the amazing qualities of its camera: fast motion capture, low light sensor and predictive camera focus. We organised a global competition to look for the fastest people around the world at....literally anything. We had the fastest lime-chopper, fastest window-cleaner and the fastest candy-floss-maker! Users had to simply instagram or tweet their entry with #thewowofnowshow to win a Sony bundle...and fame!

Agency: TMW

Client: Sony

Role: Art Direction