We were asked to create hype on social media around the Hair Fashion Night, L'Oreal Professionnel's main international consumer and professional event. We created social media content on Facebook, Twitter, Snapchat and Instagram before and after the night, as well as creating live content during the night. We posted videos, gifs and images of the event, that was featuring top hair-stylists and bloggers. The event ended up to be a huge success and incrementing L'Oreal Professionnel's followers.

Agency: TMW

Client: L'Oreal

Role: Art Direction