We were asked to pitch for a number of L'Oreal premium hair care brands. They needed to define and differentiate their brand identities online and on Social Media, targeting the right audiences. We came up with different look and feel and brand manifestos for each sub-brand to strengthen their unique identities . We then proposed a range of yearly activities and campaigns to fit each brand in its new positioning.

The branding we used as main reference were L’Oreal Professionnel (targeted at hair professionals), Kerastase (targeted at a 30+ female wellbeing lifestyle audience) and Redken (targeted at a yonger, mix gendered audience that cares about fashion and less about rules).

Agency: TMW

Client: L’Oreal

Role: Art Direction