Art Direction and lead design of Durex’s Earth Day award-winning campaign.
This campaign, Webby Awards and DMAs winner, and nominated to the Cannes Lions, was an awareness piece by Durex, advocating for the Earth Hour. In the classic Durex tactfully lighthearted tone of voice, the messaging invites couples to switch off the light and their devices, reconnect and spend quality time with each other. The campaign was a global success, being translated in over 50 languages.
Agency: TMW
Client: Durex
Role: Design Lead