We were asked to come up with ideas for the launch of the new Skylanders Trap Team game. Activision had the launch event coming up, so we decided to build 3 giant pinatas full of prizes, and hook up an Arduino-powered mechanical bat to Twitter. The audience was invited to tweet with the hashtag #hitpainyatta to trigger the bat. The author of the final tweet-hit breaking the pinata would win a bundle of game-related prices.

The pinattas were assisted by a live audience of children and parents at the Southbank Centre launch event in London, and was livestreamed too.

Agency: TMW

Client: Activision

Role: Art Direction