Creative and film direction of the integrated campaign launching The Chant, a new horror video game launched in Autumn 2022.
This documentary introduced the cast of the game to the public. Through interviews at the cast, we learn more about the backstories and psychology of the characters and the narrative of the game. We directed the film real-time remotely from the UK to Vancouver and it was an interesting experience to work with remote teams, one that Maverick is now used to executing seamlessly.
Agency: Maverick Media
Client: Koch Media
Role: Creative and Film Direction
Creative and film direction of the integrated campaign launching The Chant, a new horror video game launched in Autumn 2022.
For a period of 6 months we created a series of social media content - promoted and organic - for The Chant. This would be on their Instagram, Facebook, Twitter and TikTok channels. We treated each content piece as a mini-story to explore different sides of the games: the island, the mystery of the cult and its leader, what connections the characters have between each other. Especially at the early stages of the teaser phase, we wanted to keep the lines blurred as much as possible between reality and the game, almost giving the viewer the idea they would be recruited into this new cult. Here is some of the examples of content created.
Agency: Maverick Media
Client: Koch Media
Role: Creative Direction
Creative direction of the integrated campaign launching The Chant, a new horror video game launched in Autumn 2022. Initially as a pitch that we won, we came up with 2 TV trailers, one that would introduce the story of the game, the other one that would dive into the theme of the mysterious cult which the game revolves around. Both trailers need to use in-game VOs, footage and gameplay. The challenge was to team up with the developers to constantly make sure to work with the latest development of the game. It was great to see how the game evolved quickly and the game capture was consistently improving on each iteration!
Agency: Maverick Media
Client: Koch Media
Role: Creative Direction
Art direction for Wella’s social media content for Christmas and New Year 2018/19. The brand is Koleston, so hair colour is in focus. Diversity was central and we covered a range of outfits, styles, hair textures and shades, casting diverse models.
We created a series of stills, videos, before and afters, step by step looks and colour how-to at home as part of Wella’s aim to educate their audience, using their over 100 year heritage to become the go to expert in haircare.
Agency: Beamly
Client: Wella
Role: Art Direction
We were asked to come up with ideas for the launch of the new Skylanders Trap Team game. Activision had the launch event coming up, so we decided to build 3 giant pinatas full of prizes, and hook up an Arduino-powered mechanical bat to Twitter. The audience was invited to tweet with the hashtag #hitpainyatta to trigger the bat. The author of the final tweet-hit breaking the pinata would win a bundle of game-related prices.
The pinattas were assisted by a live audience of children and parents at the Southbank Centre launch event in London, and was livestreamed too.
Agency: TMW
Client: Activision
Role: Art Direction
Art Direction and lead design of Durex’s Earth Day award-winning campaign.
This campaign, Webby Awards and DMAs winner, and nominated to the Cannes Lions, was an awareness piece by Durex, advocating for the Earth Hour. In the classic Durex tactfully lighthearted tone of voice, the messaging invites couples to switch off the light and their devices, reconnect and spend quality time with each other. The campaign was a global success, being translated in over 50 languages.
Agency: TMW
Client: Durex
Role: Design Lead
With this campaign, Durex wants to take you to paradise. Their goal is to make your couple life more spicy by encouraging you to dare more with their lubes and toys collection. We created an online campaign and competition where couples would win a holiday in paradise and get to try a set of Durex products.
Agency: TMW
Client: Durex
Role: Art Direction
Art direction for Activision’s Skylanders reveal trailer for their Supercharger’s Dark edition.
Agency: TMW
Client: Activision
Role: Art Direction
Art direction of the ATL campaign and TV ad for Wella Soft Color Mexico. The brand wanted to show a diversity of hair type and ethnicity, while appealing to the regional audience. White and orange were the predominant colours of the season that Wella wanted to push in terms of styling. The ad would push the natural ingredients of the brand, advocating for purity and cleanliness.
Agency: Keel
Client: Wella
Role: Art Direction
Art direction for Wella’s social media content in Winter and early Spring 2019. The brand is Koleston, so hair colour is in focus. The main colour for this shoot was icy blonde, so we created a contemporary “Daenerys-esque” ethereal Ice Princess look: wavy extra long hair, silvery eyes and soft buttery lips.
We created a series of stills, videos, before and afters, step by step looks and colour how-to at home as part of Wella’s aim to educate their audience, using their over 100 year heritage to become the go to expert in haircare.
Art direction for Wella’s social media content in Winter and early Spring 2019. The brand is Koleston, so hair colour is in focus. Diversity was central and we covered a range of outfits, styles, hair textures and shades, casting diverse models.
We created a series of stills, videos, before and afters, step by step looks and colour how-to at home as part of Wella’s aim to educate their audience, using their over 100 year heritage to become the go to expert in haircare.
Durex wanted to celebrate Valentine's Day giving people new ideas to try with their partner. We created an online game - a sort of roulette wheel with different games for couples, perfect for getting a bit of variety into the bedroom and targeted to those couples that had dared to read that book. Each game promoted different Durex products and gave people a few pointers on how to use them a bit more creatively... We then launched the game on social media platforms (Instagram, Twitter, Facebook).
Agency: TMW
Client: Durex
Role: Art Direction, Design
For the Virgin Trains 2015 September campaign we were asked to produce a piece of online video content to drive awareness of the brand and their new tag line "Be Bound for Glory". We came up with a series of reality films in which Virgin Trains would help someone to succeed with train-carriage-loads of glory in a real life challenge. So that's what we did. We helped a very nervous best man to deliver a brilliant wedding speech. We hired a comedian to help him write and performing it. And filmed the result.
Agency: TMW
Client: Virgin Trains
Role: Art Direction
Part of the Arrive Awesome integrated campaign, Twitter Race was an online competition powered by tweets. Users had to tweet #thesouth or #thenorth in order to move the trains (virtually travelling to the north or south of the UK) on the web page.
Agency: TMW
Client: Virgin Trains
Role: Design Lead, Illustration
This digital campaign for Clearasil encouraged people to tweet their selfie with the hashtag #ShowYourFace in order to get fame on the big screen in Westfield, London.
Agency: TMW
Client: Clearasil
Role: Lead Design and illustration
We were asked to pitch for a number of L'Oreal premium hair care brands. They needed to define and differentiate their brand identities online and on Social Media, targeting the right audiences. We came up with different look and feel and brand manifestos for each sub-brand to strengthen their unique identities . We then proposed a range of yearly activities and campaigns to fit each brand in its new positioning.
The branding we used as main reference were L’Oreal Professionnel (targeted at hair professionals), Kerastase (targeted at a 30+ female wellbeing lifestyle audience) and Redken (targeted at a yonger, mix gendered audience that cares about fashion and less about rules).
Agency: TMW
Client: L’Oreal
Role: Art Direction
We were asked to create hype on social media around the Hair Fashion Night, L'Oreal Professionnel's main international consumer and professional event. We created social media content on Facebook, Twitter, Snapchat and Instagram before and after the night, as well as creating live content during the night. We posted videos, gifs and images of the event, that was featuring top hair-stylists and bloggers. The event ended up to be a huge success and incrementing L'Oreal Professionnel's followers.
Agency: TMW
Client: L'Oreal
Role: Art Direction
For the launch of the new Sony Xperia we've been asked to come up with an idea for a digital campaign that underlines the amazing qualities of its camera: fast motion capture, low light sensor and predictive camera focus. We organised a global competition to look for the fastest people around the world at....literally anything. We had the fastest lime-chopper, fastest window-cleaner and the fastest candy-floss-maker! Users had to simply instagram or tweet their entry with #thewowofnowshow to win a Sony bundle...and fame!
Agency: TMW
Client: Sony
Role: Art Direction
