WWF

UN Global Ocean Treaty

Agency: Catalyze
Client: WWF
Credits: Creative Director


WWF approached us to design a brochure in support of their cause at the UN Global Ocean Treaty 2019. They wanted to focus their communication on all the threats that some endangered species go through during their migrations. While single Countries are doing steps towards solving the problem, WWF wanted to make very clear that this is a problem that needs to be tackled through international solutions. We kept it practical and visual. We showed the migration routes across the territories, visualising the clusters of threats that the species encounter along the way. We wanted to keep it visual and bold, with a call to action "We need you" as an introduction.