Durex

#TurnOffToTurnOn

Agency: TMW
Client: Durex
Credits: Design Lead


We were asked to create a digital campaign as a brand awareness piece aimed at young couples (20s to early 40s) around the world. Earth Hour was coming up, when people are invited to turn off the lights for one hour to reduce our carbon footprint. We came up with the idea to “turn off” the light and “turn on” the passion, encouraging lovers to disconnect from their distracting devices and enjoy each other company. We created a short film and a social media campaign that went live globally This project was a clear exercise to raise brand awareness, with the desire to give a positive green message, without losing the playful tone of voice of Durex. This multiple award winning campaign and finalist at the Cannes Lions has been translated in over 40 languages around the world.