The Data Science Challenge

Agency: BAE Systems
Client: Dstl
Credits: Creative Direction

What if you can solve defence issues with data science? This is a call to the brightest minds to take part to a serie of Data Science Challenges and not only win prizes, kudos and be part of a global community of data scientists, but also to have access to a set of data that wasn't accessible before. The British Defence Science and Technology Laboratory was in need to recruit data scientists that would help them solve “real life” problems through data analysis. The recruitment wasn’t going as they hoped as they were competing against highly paid roles in multinational companies, and they would mainly look for British Citizens for national security reasons. To help them we built a portal with data science challenges that would attract talent through not only monetary prizes but also a unique set of mock data similar to what the defence deals with, representing real world problems.