A New Perspective on Headache

Agency: TMW
Client: Nurofen
Credits: Art Direction, Design

The main cause of headaches is tension in the muscles in your head. Nurofen can target and release it fast. Our idea was to monitor Twitter for 24h to see what people wrote about headaches. We looked at all the data and created a visualisation that showed the most 'popular' causes of headache. We then created a video and a digital campaign to communicate Nurofen's solution to the problem.