L'OREAL PROFESSIONNEL

Inspired By Stylists

Agency: TMW
Client: L'Oreal
Credits: Art Direction


We were asked to pitch for a number of L'Oreal premium hair care brands. They needed to define and differentiate their brand identities online and on Social Media, in order to drive awareness and target the right audiences. We came up with different look and feel and "manifestos" for each brand to strengthen their identity and then we proposed activities and campaigns they could use during the year across digital channels. Here's what we suggested for L'Oreal Professionnel.

#FixMyStyle
We’ll give women across the UK the chance to get the L’Oreal Professionnel treatment. All they need to do is tweet or Instagram us with why they deserve it, and we’ll set them up with the best stylist in their area.

SELF STYLER OF THE YEAR
On the run-up to the L’Oreal Colour Trophy 2016, we’ll invite popular stylist influencers to compete for a brand new award: Self-Styler of the Year. All they need to do is upload a video or collage on their Instagram and use #LCTselfstyler for a chance to win.

PROFESSIONNEL PINSPIRATION
On Pinterest, we’ll also create inspiration boards for different styles, colours, seasons, occasions, eras and trends. We’ll curate these with images from around the web, as well as featuring the best L’Oreal Professionnel stylists.