Agency: TMW
Client: Activision
Credits: Art Direction

One of the most popular Skylanders villains with its young fans is Pain-Yatta. He's fluffy, rainbow-coloured and fiercely defeats his enemies by spitting candies on them. For the launch of the new Skylanders game we built a giant pinatta in the shape of Pain-Yatta. His "execution" happened live at the launch event of the game. Players had to tweet #hitpainyatta in order to activate a mechanical arm powered by arduino. The lucky fan responsible for breaking the pinatta won the new game and figures. The event was a huge success - proven by the large crowd of children chanting "HIT HIM IN THE FACE".