#BoundForGlory - Best Man Speech

Agency: TMW
Client: Virgin Trains
Credits: Art Direction

For the Virgin Trains 2015 September campaign we were asked to produce a piece of online video content to drive awareness of the brand and their new tag line "Be Bound for Glory". We came up with a series of reality films in which Virgin Trains would help someone to succeed with train-carriage-loads of glory in a real life challenge.
So that's what we did. We helped a very nervous best man to deliver a brilliant wedding speech. We hired a comedian to help him write and performing it. And filmed the result.